Relatively new form of web advertisement, pop-unders evolved form of pop up ads. One problem with pop ups is that they are quite annoying and a surfer's first reaction is to close the pop up window as soon as it opens. Pop-unders eliminate this problem by being less intruvie; appearing only when a surfer closes their current browser window.
Pop-unders could use any page of advertiser's website, or use a specially designed page as landing page to improve conversions.
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